About MusicTT’s Spotlight Programme
The reality is that not all artistes are ready for the global stage in terms of quality and/or export-readiness. Some may already be at a world-class standard but are in need of business acumen, legal guidance and the right networks. Spotlight therefore was created to identify and recruit these artistes on an annual basis where they will benefit from music business capacity development and upskilling with the intent to export.
MusicTT’s Spotlight: An Artist Portfolio Development Programme (APDP) provides 9 months of business development, skills training and music export activities. Spotlight Artistes will be provided with the following services:
- Artiste branding & styling
- Interview techniques and media engagement
- Spotlight Photoshoot
- Vocal/Instrument and Stage performance training
- Social Media Management and Mentoring
- Business of Music workshop
- Workshops and consultations with intellectual property expert
- Songwriting and inclusion on Spotlight EP production for sync distribution
Stage 1: Expression of Interest
- An act can be a singer and or instrumentalist, performing original music.
- All Acts must indicate their interest to compete for entry into the Spotlight Programme by agreeing to the Spotlight Terms & Conditions and by completing the submission process via the google form link here available on the MusicTT website NO LATER THAN 11:59PM on Monday 30th November, 2020.
- All submissions will be screened by a panel independent of MusicTT staff. Failure to meet the criteria or non-submission of requested information will result in automatic disqualification. Selected Acts must compete in the Showcase for entry into Spotlight.
Expression of Interest Checklist
Artistes must be prepared to submit/upload ALL of the following information via the Google link:
- Agree to Spotlight’s Terms & Conditions
- Artiste Contact information
- If applicable: Manager’s contact information
- Identify Type of Act & genre(s) of music
- Provide Social Media Handles: Facebook, Instagram, YouTube
- Singers must submit via a link(s) a minimum of 3 productions/releases (E.g. YouTube or Vimeo links)
- Singers Only: An endorsement letter for your Act must be signed by a Producer you have worked with. (NOTE: If you are a Producer and have produced your own work, you cannot endorse yourself. Please find another Producer willing to attest to your capabilities and professionalism) Must include Producer’s contact info. Submit this in 1 PDF File and Title the PDF File: First Name Last Name-Producer Endorsement-Spotlight Submission. Example: Jane Singh-Producer Endorsement-Spotlight Submission.
- Instrumentalists only must submit via a link(s) a minimum of 3 productions/performances (E.g. YouTube or Vimeo links)
- As an instrumentalist, If you are submitting based on performances at concerts, festivals, fetes etc.… you must provide an endorsement letter in the same producer format cited below from the Event Promoter or the person responsible for hiring acts for that particular event. An endorsement letter for your Act must be signed by a Producer you have worked with. (NOTE: If you are a Producer and have produced your own work, you cannot endorse yourself. Please find another Producer willing to attest to your capabilities and professionalism) Must include Producer’s contact info. Submit this in 1 PDF File and Title the PDF File: First Name Last Name-Producer Endorsement-Spotlight Submission. Example: Jane Singh-Producer Endorsement-Spotlight Submission.
- Upload Image of Passport Bio Data Page or Trinidad and Tobago national ID Card
- A profile (professional) photo of yourself (no ‘selfies’) and an artist bio NOT exceeding 150 words.
- An endorsement letter for your Act to the Spotlight Programme signed by a Producer you have worked with. Must include Producer’s contact info.
- A video introducing yourself, explaining why you want to be in the Spotlight programme; then singing/performing one verse and chorus (only) of an original song. Video must not exceed 120 seconds in total.
Stage 2: Selection
- The panel independent of MusicTT staff will screen all suitable artistes (those who have submitted ALL the requested information) and recommend 15 Acts to compete in the Spotlight Entry Showcase which will take place at a date to be determined. Please click the link here to view the rubric that will be used to assess the submissions of all Acts.
- Acts that have qualified for the Spotlight Entry Showcase will be notified by MusicTT to ensure agreements to the rules and regulations of the Spotlight Entry Showcase are signed by all performing acts. Any act not agreeing to the rules and regulations for performing at the Spotlight Entry Showcase will be disqualified, and the act that followed them in the scoring system will be offered their place.
- For participants who have not qualified at this stage, please note: we do not believe that your lack of qualification for the Spotlight Entry Showcase in any way indicates that you lack the talent or skill to become an international act. In the interim, we encourage you to register as a performer on the Live Music District here.
Stage 3– Showcasing to the Music Executive Panel
- The Top 15 Acts selected from the pool of all submissions by the pre-screening panel independent of MusicTT staff must all agree to the rules and regulations of this Showcase in order to perform on a date to be finalized in early December.
- All Acts must prepare one song for this showcase. While original music is preferred, cover songs are also allowed across any genre of music.
- Each song must be a maximum of 5 minutes. Acts that attempt to perform songs that are longer than 5 minutes will result in the immediate disqualification of the Act.
- Due to Covid-19 measures. The showcase will be streamed digitally. Therefore, all Acts must agree to attend on the date of filming put in place by MusicTT for this Showcase. Acts will be permitted to perform their song live only once. The recording of this performance will be sent to the music executive panel to judge.
- The Music Executive Panel will judge this Music Showcase. Information regarding the judges will be released at least a week before the show.
- This Panel will be responsible for choosing the Acts that are deemed suitable for the Spotlight Programme. These Acts will be considered to be closest to “export-readiness” and the judges will indicate what skills and training will be necessary for these Acts to reach the global stage. The judges’ decisions are final.
- While MusicTT aims for a Spotlight portfolio of 6 Acts, the judges may deem the Acts seen as in need of further development before they reach a stage of export potential. As such, the Spotlight portfolio may end up being much smaller.
Kira Mohammed is a young and inspiring woman who has dedicated her life to helping creatives. Her parents were both singers/musicians for many years. At the age of 10, Kira and her only brother followed in her parents’ footsteps and quickly became known as a talented singing duo in the music industry. She carried on her singing career well into young adulthood and has performed with bands such as District and Mayaro the band to name a few.
Following the death of her mother to breast cancer at the age of 17, Kira decided to put her music career on hold and pursue her education in business while working at a financial institution. At the age of 24, her love for and experience in music, as well as business, sparked an idea to provide business services to creatives. She quit her job to follow her passion and so birthed Alacrity Management Company. Alacrity Management is a management agency for creatives of all types offering management, consultations and artist services to a diverse range of talent.
Tagline: "We help creatives do business", Alacrity management has worked with many upcoming independent artistes in Trinidad and Tobago, in the areas of career management, music marketing and branding. In addition, the brand has worked with a few well-known names in the industry such as Abdiel, Andre' Donawa, Collegeboy Jesse and Preedy to name a few.
Precision Global Music Limited (Precision) is a music production company. Kasey started his career as a sound engineer and music producer but soon realized he wanted to be more than a producer. After an internship in the United States, Kasey returned and introduced the ‘international songwriter model’ into his business. Precision then moved from only producing music for artists to owning the music they produced. This was a game-changer.
Today, the company’s resume reads as a who’s who in the local, regional, and international musical arenas. From Grammy award winners, to celebrated regional artists, to R&B superstars, the company’s experience spans the Caribbean and United States. In addition, Precision has won several prestigious local, regional, and international awards.
Jeanine is a musical creative with 11 years of experience in the music industry in Trinidad and Tobago. Her skill set includes composer, producer, director, arranger, educator, manager and performer. This led to working with multiple notable persons like Nadia Batson and SASS, Rikki Jai, Los Alumnus de San Juan and Nailah Blackman to name a few.
Jeanine is a graduate of Bishop Anstey High School East with a distinction in Music, the University of Trinidad and Tobago with a Certificate in Music Technology and the University of the West Indies with a BA Degree in Musical Arts with First Class Honours.
She continues to explore and contribute music with a passion.